Low Hanging Fruit Keywords
What are low hanging fruit keywords?
Low hanging fruit keywords are specific, long-tail keywords that have relatively low competition and high search volume. Unlike high competition keywords, which are often broad and generic, low hanging fruit keywords are more targeted and specific. They are usually longer phrases that are more likely to be used by users who are further along in the buying process and have a clear intent.
Characteristics of low hanging fruit keywords include:
Low competition:
Low hanging fruit keywords have less competition compared to high competition keywords. This means that it is easier to rank for these keywords and get your website to appear on the first page of search engine results.
High search volume:
Despite having low competition, low hanging fruit keywords still have a significant search volume. This means that there are enough people searching for these keywords to make it worth targeting them.
Specific intent:
Low hanging fruit keywords are often more specific and targeted, indicating that the user has a clear intent. This makes them valuable for businesses as they can attract users who are more likely to convert into customers.
Why are low hanging fruit keywords important for SEO?
Higher rankings:
Since low hanging fruit keywords have less competition, it is easier to rank for them. This means that by targeting these keywords, you have a better chance of appearing on the first page of search engine results, which can significantly increase your website's visibility.
More targeted traffic:
Low hanging fruit keywords attract users who have a specific intent. This means that the traffic you receive from these keywords is more likely to be interested in your products or services, increasing the chances of conversion.
Cost-effective:
Low hanging fruit keywords often have lower bid prices in paid advertising campaigns, making them a cost-effective option for businesses with limited budgets.
In comparison, high competition keywords may be more challenging to rank for and may attract a broader audience that may not be as interested in your offerings.
How to find low hanging fruit keywords for your website?
Keyword research tools:
Utilize keyword research tools such as Mangools (The best budget friendly SEO tool in my view) to discover relevant keywords for your industry. Look for keywords with low competition and high search volume.
Identifying long-tail keywords:
Long-tail keywords are longer and more specific phrases that often have lower competition. These keywords can be a goldmine for finding low hanging fruit keywords. Think about the specific questions or problems your target audience may have and create content around those topics.
Analyzing competitor keywords:
Look at the keywords your competitors are targeting and analyze their search volume and competition. This can give you insights into potential low hanging fruit keywords that you can target.
You might be interested in reading why you need to be patient when blogging.
How to use low hanging fruit keywords to improve your website's ranking
Once you have identified low hanging fruit keywords, incorporate them strategically into your website to improve your search engine rankings. Here are some ways to do that:
Incorporating keywords into website content:
Create high-quality, informative content that incorporates your low hanging fruit keywords naturally. Avoid keyword stuffing, as this can negatively impact your rankings. Instead, focus on providing valuable information that answers the user's query.
Optimizing meta tags and descriptions:
Include your low hanging fruit keywords in your meta tags, such as the title tag and meta description. These tags provide search engines with information about your webpage and can influence your rankings.
Building backlinks with targeted keywords:
When other websites link to your content, it signals to search engines that your website is authoritative and relevant. Reach out to other websites in your industry and ask them to link to your content using your low hanging fruit keywords as anchor text.
You may be interested in reading about why you need to internal link your pages on your blog.
Examples of low hanging fruit keyword strategies
To give a couple of examples of what I mean.
A travel blog could target the keyword "best hiking trails in California" instead of the highly competitive keyword "hiking trails." By focusing on a specific location and providing detailed information about the best trails in California, you would be able to rank higher in search engine results and attract targeted traffic.
Another example would be fitness blog targeting the keyword "how to lose belly fat after pregnancy" instead of the highly competitive keyword "weight loss." By focusing on a specific audience (new mothers) and addressing their unique concerns, you should be able to rank higher and attract targeted traffic.
You might be interested to read 7 free ways to do keyword research for your blog
Common mistakes to avoid when using low hanging fruit keywords
While targeting low hanging fruit keywords can be beneficial, it's essential to avoid common mistakes that can harm your SEO efforts:
Keyword stuffing:
Stuffing your content with keywords can make it sound unnatural and spammy. Instead, focus on creating high-quality content that provides value to your audience and naturally incorporates your keywords.
Ignoring user intent:
You need to understand the intent behind a keyword and create content that aligns with that intent. If a user is looking for information, provide informative content. If they are looking to make a purchase, provide product descriptions and reviews.
Focusing on irrelevant keywords:
Make sure the low hanging fruit keywords you target are relevant to your business and audience. Targeting keywords that are unrelated to your offerings will not attract the right audience and may harm your rankings.
Remember, implementing a low hanging fruit keyword strategy requires thorough keyword research. Don't just always take what a search tool gives you as a given, you also need to do your own research which I mention in my beginners keyword research post.