The best keyword research tools, namely Semrush and Ahrefs are on the more expensive side, and while they are excellent tools which do so much more than keyword research, you can still do it for free when you are just starting out.
7 Free Keyword Research Tools To Help Find You The Best Keywords To Target
Google Keyword Planner:
This tool allows you to find keywords related to your business or industry. Simply enter a few relevant keywords and the tool will generate a list of related keywords along with their search volume and competition level. [Website]
Google Trends:
Trends shows you the popularity of a keyword over time. You can enter a keyword and see how its search volume has changed over the past few years. This can help you identify trending keywords that are currently popular. [Website]
Google Autocomplete:
When you start typing a keyword into the Google search bar, it will suggest popular search terms related to what you're typing. This can give you ideas for keywords that people are actively searching for. [Website]
Answer the Public:
ATP generates a list of questions and phrases related to your keyword. It can help you understand what people are searching for and what kind of content they are looking for. [Website]
Quora:
Quora is a question-and-answer platform where people ask questions on various topics. You can search for keywords related to your business or industry and see what questions people are asking. This can give you insights into what kind of content people are looking for. [Website]
Reddit:
Reddit is a social media platform where users discuss various topics in different communities called subreddits. Much like Quora, you can search for keywords related to your business or industry and see what discussions are happening around those topics. Look in the communities related to your niche and you will find keyword and topic ideas all day long. [Website]
Wordtracker:
Gives you a limited amount of free searches a week, but it gives you the competition and KEI (Keyword Effectiveness Index) and also the amount of no click searches, so can be pretty handy to use sometimes. [Website]
Sometimes you don't need to over complicate it, especially when just starting out. Free tools can give you a good base to work from, and if somewhere down the line you get fully committed and want more, you can then look into paid options. You can also read my little guide on targeting low hanging fruit keywords.
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