Get More Traffic With Google Discover: Tips and Best Practices

 

Learn the best practices for getting more traffic with Google Discover.

Introduction to Google Discover

So, you want to know what this whole Google Discover thing is? Google Discover is like your personal news assistant, pushing content that it thinks you'll be interested in based on your browsing history and interests. It's like having a stalker, but in a good way.

Now, you might be wondering why this matters for publishers. Well, Google is doing all the hard work for you by pushing your content to people who might actually want to read it. 

Imagine you're a sports publisher covering cricket. Google Discover will start showing your content to people who are interested in the sport. You don't have to put in any extra effort to distribute your content. 

Getting on Google Discover

Optimizing Content for Mobile Devices

Google Discover is available on desktop and mobile now, but it is mainly used on mobile. So, you need to ensure that your content is optimized for mobiles. If you're not sure, you can Google Page Insights website's mobile friendliness

Using Google Web Stories for Increased Visibility

If you haven't already, give Google Web Stories a try. These are similar to Instagram stories and provide quick, snackable content for your audience to consume. Google Discover often has a section dedicated to web stories, offering higher visibility. 

Create stories on trending topics or topics that your target audience often consumes. It's a great way to grab their attention and increase your chances of being featured.

Using High-Quality Images and Relevant Videos

When it comes to Google Discover, visuals matter. Google recommends using high-quality images that are at least 1,200 pixels wide. As far as I am aware, it is only the main image that needs to be like that. As that is the image that will potentially be used in the Discover feed.

Crafting Compelling and Informative Page Titles

Your page titles play an important role in catching the user's attention. They need to capture the essence of your article while generating curiosity. Avoid clickbait titles at all costs. Google explicitly warns against this in their Discover guidelines. So, be informative, be intriguing, but don't be clickbait-y.

Creating Accurate and Captivating Meta Descriptions

Along with page titles, your meta descriptions should accurately summarize your content and entice users to click through. Think of it as a sneak peek into what your article has to offer. Make it captivating, make it concise, and make it count. A well-crafted meta description can make all the difference.

Leveraging News Content

Importance of Timely News Content for Google Discover

Google Discover loves fresh, hot-off-the-press news. So, if you're a news publisher, this is your time to shine! By pushing out timely news articles, you increase your chances of being featured on Google Discover and driving a surge of traffic to your website. It's like hitting the jackpot!

Generating Spikes in Traffic Through News Coverage

News articles have a short lifespan on Google Discover, usually lasting around 3 to 4 days. But don't worry, even a short spike in traffic can do wonders for your website. So, keep churning out those news articles and watch your traffic soar!

Maintaining Fresh and Frequent Updates

Google Discover loves websites that are always on top of their game. By frequently updating your content, you show Google that you're active and engaged. This increases your chances of getting featured and staying on Google Discover's good side. So, keep those updates coming!

Covering Trending Topics to Increase Chances of Featuring

If you want to catch Google Discover's attention, cover trending topics that people are searching for. This not only increases your chances of being featured but also improves your visibility on the platform. So, stay ahead of the curve and cover those hot topics!

Comparing the Lifespan of News Articles vs. Evergreen Content

While news articles have a short lifespan on Google Discover, evergreen content can bring in steady traffic for a longer duration. So, don't neglect evergreen articles! They may not give you instant spikes in traffic, but they provide a steady stream of visitors over time. 

Google Discover Common Mistakes

So, you want to optimize your Google Discover ranking and reap all the benefits? Well, there are some common mistakes that publishers often make.

Limiting ads and sponsored content to maintain discover ranking

Okay, we get it. Ads and sponsored content help you make money. But here's the thing, Google doesn't like it when ads and sponsored content take over your page. So, if you want to maintain your discover ranking, limit the number of ads and make sure they don't overpower your original content. 

Ensuring proper marking of sponsored content

While it can be a great source of revenue for publishers, you need to to mark it as sponsored. Google  doesn't want to trick its users into thinking that sponsored content is actually editorial content. So, do the right thing and make sure your sponsored content is clearly marked. Honesty is always the best policy!

Encouraging users to follow your content for increased visibility

Now, here's a clever little trick to increase your visibility on Google Discover. Encourage your users to follow your content. When users follow your content, it sends a strong signal to Google that your content is valuable and worth recommending to others. So, don't be shy, ask your users to hit that follow button and watch your visibility soar!

Creating well-written and exclusive content pieces

Google Discover loves well-written and exclusive content pieces. So, put on your writing hat, do some research, and deliver content that stands out from the crowd. Your hard work will pay off, I promise!

Complying with Google's content policy to avoid penalties

Ah, Google's content policy, the set of rules we all love to hate. But hey, it's there for a reason. If you want to avoid penalties and maintain a good discover ranking, make sure your content complies with Google's content policy. Avoid hateful or dangerous content, steer clear of clickbait titles, and stay within the boundaries of good taste. 

Caution Regarding Google Discover Traffic

Traffic from Google Discover can be a great source of traffic for publishers. But it's also not as reliable as traditional Google search. 

Google Discover traffic is very unpredictable without much rhyme or reason behind it. You never know when your content will show up in the feed or how long it will stay there. One day, you're riding high with thousands and thousands of views, and the next day, you're back to square one.

So, how does Google Discover compare to traditional Google search? Well, with traditional search, users actively search for specific keywords or topics and your content shows up in the search results. It's a straightforward process. But with Google Discover, it's like Google is playing matchmaker, deciding which content to push to users based on their interests and browsing history. You're at the mercy of Google's algorithms, hoping that your content gets chosen.

Now, I'm not saying you should ignore Google Discover. It can still bring in a decent amount of traffic, and hey, every little bit helps. But here's my advice: focus on both channels strategically. Don't put all your eggs in the Google Discover basket. Instead, diversify your traffic sources such as email marketing and optimize your content for both traditional search and Google Discover. That way, you're not completely reliant on the whims of the Google Discover feed.

Don't expect Google Discover to be your savior. It's just one piece of the puzzle in your quest for website traffic. Be proactive, be strategic, and keep your expectations in check.

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