Technical SEO For WordPress Websites

If you use Wordpress remember to keep on top of any Technical issues.

So, you have a WordPress website and you want to make sure it's optimized for search engines. Well, you're in luck because today I am going to run you through the important parts about technical SEO for your WordPress website. Now, I know what you're thinking, "What the heck is technical SEO?" 

Technical SEO refers to the backend stuff that makes your website perform better in search engine rankings. It's all about optimizing the technical aspects of your website so that search engines can crawl and index it more easily. 

One of the key tools in your technical SEO arsenal is a technical SEO checklist. This checklist acts as your guide to ensuring that all the important technical aspects of your website are in order. 

When it comes to fixing technical errors on your WordPress website, don't sweat it. There are plenty of free tools and plugins out there that can help you fix those pesky errors in a jiffy. 

Creating a Sitemap

A sitemap is like a treasure map for search engine crawlers. It tells them all about the structure of your website, how many pages and posts you have, and where to find them. It's like rolling out the red carpet and saying, "Hey, search engines, come check out my awesome content!"

Creating a sitemap for your WordPress website is super easy. You don't have to spend hours manually listing all your pages and posts.There are free plugins like Yoast SEO or RankMath SEO that can do the job for you. Just install one of these plugins, and they'll automatically generate a sitemap.xml file for your website. Every time you publish a new blog post or add a new page, the sitemap will update itself. It's like having your own personal sitemap manager.

Now that you have your shiny new sitemap, it's time to let Google know about it. And how do you do that? Well, you use the almighty Google Search Console. This free tool is a must-have for any website owner. Simply register your website on Google Search Console, and you'll get access to a wealth of data about your website's performance in Google search.

To add your sitemap to Google Search Console, just head over to the sitemaps section and submit the URL of your sitemap.xml file. Google will then crawl your sitemap and discover all your pages and posts,

Using Robots.txt

Robots.txt file is like a secret guidebook for search engine crawlers. It tells them where they can and can't go on your website.

There are plenty of free robots.txt generator websites that will do all the hard work for you. Just input the sections of your site you want to allow or disallow, and voila! You've got yourself a shiny new robots.txt file.

To add the file to your wordpress website, just generate your robots.txt file using a free tool and then log into your WordPress dashboard, go to the "Appearance" tab, and click on "Editor." Look for the "Robots.txt" file on the right-hand side, and paste your generated code there. Save the changes, and you're good to go!

Implementing A SSL Certificate

SSL certificates are the ultimate saviors of website security. With an SSL certificate, you can help keep hackers at bay and ensure that your users' data remains safe and secure.

The good news is that many hosting service providers offer free SSL certificates. 

Now, you might be wondering, "How do I check if a website has an SSL certificate?" Just look at the URL. If it starts with "https" instead of "http," then that website has an SSL certificate. 

Having a secure website not only protects your users' data, but it also has a positive impact on your SEO. Search engines, like Google, love websites that prioritize security. So, by implementing an SSL certificate, you're not only keeping your website safe, but you're also boosting your SEO rankings. It's like killing two birds with one stone.

Identifying and Fixing Crawl Errors

Now that we've covered the basics of technical SEO for WordPress websites, let's dive into the nitty-gritty of identifying and fixing crawl errors. After all, we don't want those pesky errors to ruin all our hard work, do we?

One of the most powerful tools for identifying crawl errors is Google Search Console. This free tool, as mentioned above, provides valuable data about your website's performance in Google search and can help you pinpoint any issues that may be causing crawl errors. 

The most common error you will encounter is the dreaded 404 page not found error. This occurs when a page that was once available on your website is no longer accessible. The solution? You can either redirect the user to a relevant page or create a custom 404 page that provides helpful information and suggests alternative pages. 

Another common error is broken links. These are links on your website that point to pages that no longer exist. To fix this, you'll need to update or remove the broken links to ensure a seamless user experience.

You need to keep on top of any errors that pop up and do not just ignore them.

Optimizing Page Speed

When your website loads slowly, it can lead to high bounce rates, which means people are leaving your site before even seeing your amazing content. 

Thankfully there are free tools out there that can help you optimize your page speed. One of my personal favorites is Google PageSpeed Insights. This free tool analyzes your website and provides you with valuable insights and recommendations for improving your page speed.

Another way to improve your page speed is by using cache plugins. These plugins store a version of your website in a cache, which allows it to load much faster for visitors. Talk about a life-saver for those impatient users!

And don't forget about image compression. Large image files can seriously slow down your website. But with the help of image compression plugins, you can easily reduce the file size of your images without sacrificing quality. 

Now, if you're using a WordPress website (which I'm assuming you are), you're in luck because I have already written about the best Wordpress plugins to use to speed up your website.

Implementing Schema Markup

If you're not familiar with schema markup, it's a way of adding structured data to your website's HTML code. This structured data helps search engines understand the content on your website better, leading to improved search engine visibility and click-through rates.

So, how do you add schema markup to your WordPress website? Luckily, there are plugins like Yoast SEO that make it super easy. With Yoast SEO, you can simply navigate to the settings of a specific page or post, and you'll find an option to add schema markup. You can select the appropriate schema type for your content, such as article, blog post, recipe, event, or product. Yoast SEO will then generate the necessary schema markup code for you.

You should use the proper schema markup for different types of content. This ensures that search engines correctly categorize your content and display rich snippets in the search results. Rich snippets can include additional information like star ratings, images, prices, or event dates, making your content stand out and increasing the likelihood of attracting clicks.

Ensuring Mobile Friendliness

For those of you who actually care about your users' experience (and, you know, want better search engine rankings), mobile-friendliness is critical, as Google uses mobile first indexing. Responsive themes are your best friend here. These themes are designed to adapt to different devices, so your website will look great on desktops, tablets, and phones alike. It's like having a wardrobe full of stylish outfits that fit you perfectly, no matter where you go.

One responsive theme that I highly recommend is the Astra theme. It not only looks great on all devices, but it also has a handy mobile preview feature. This allows you to see exactly how your website will look on different screen sizes, so you can make any necessary adjustments.

Not only will a lightweight theme improve your website's loading speed (which search engines and users love), but it will also provide a smoother and more enjoyable experience for your visitors. Nobody wants to wait for ages for a website to load, especially when they're browsing on their phones. 

Remember, this checklist is just the beginning. There are always new insights and tips to discover in the world of SEO so always keep yourself updated and in the loop.

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